It is our duty to announce, that as of now the Velodroom smart bike light project is dead. D-E-D. Dead!
As a post mortem, we can say there are many reasons. First the team. Everybody from the Velodroom team is working on awesome projects. Andri is building sea-monitoring systems at Flydog Marine. Ilmar is doing crazy ad-campaigns as art director at Taevas Ogilvy. Indrek is building companies at Buildit Hardware Accelerator. Sven and Redfish are designing cars for Hyundai and GM. Taavi, Mihkel and Ivar bring amazing hardware devices to life at Hedgehog. On a side of all those busy projects, people can not just do another thing just because we want it. To execute well, Velodroom needs focus. Without it, the implementation will be futile. And only then the money gets into the equation. To produce VD lights without making compromises in quality, one needs a reasonable budget. To raise funds the team must work on the project and only on the project. To make sales you must sell. And you need time, time with 100% commitment. This we failed.
Always make what people want. People do want a light like Velodroom. We have seen it from e-mail sign-ups. New “where can I get it” and “shut up and take my money” requests are rolling in every day. Even now, over two years after the campaign, there are bikers needing it — wanting it. If anyone want’s to take over the project or is doing something similar, please call us. You will have chance to learn from our mistakes.
Thank you for your patience and staying with us on the trip to deliver the best bicycle light that never was. You kept us going for those three years. Sorry, that we did not deliver.
Good night, and good luck!
VD ex est
To have buttons or not? That is one of the problems we are working on. On one hand Velodroom light is cleaner and less expensive without buttons; on the other, nothing compares to the feeling of having a control. The button here is not On/Off, but Auto/Off. If you switch it off, it is off. Otherwise it will use its sensors to decide if it should be lit or not. Simple.
So yes, we will have a button.
The wind is whispering about something
as black as a night, yet red as a light;
crystal clear, still made from metal;
and with few tricks up in its sleeve.
Your companion in the twilight zone.